Pladis unveils 45m ad campaign for Jacobs Mini Cheddars

Pladis unveils 45m ad campaign for Jacobs Mini Cheddars

Pladis has launched a £4.5m advertising campaign for its Jacob’s Mini Cheddars brand. The seven-week ‘Welcome to Cheddar Town’ campaign features a new TV creative, launched on Channel 4, as well as amplification on social media. The brand will also be sponsoring ‘Friday nights in on 4’, running a series of bespoke idents from the …

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