Jason’s Sourdough is raising the ‘sourdough’ bar once more with the launch of two exciting new product ranges: Jason’s Sourdough Creations – available in two irresistible flavours – and Jason’s Everyday Seeded Protein Rolls. Building on its award-winning portfolio, these new additions deliver even more variety, taste and quality for fans of proper bread.
Now available in 300 Tesco stores nationwide, the latest additions build on the success of the brand’s core range, including White Ciabattin and Grains & Seeds. As demand for premium bread continues to grow, this launch reflects the brand’s commitment to crafting proper bread using only simple, high-quality ingredients that are free from preservatives, emulsifiers, added yeast or artificial additives.
NEW! Jason’s Sourdough Creations: Real sourdough with a creative twist, Jason’s Sourdough Creations is a bold new range that blends Jason’s traditional sourdough with imaginative flavours.
The range includes:
• Fruit Loaf – Fabulously fruity. Full of flavour. No nonsense. This is proper sourdough, slow-fermented and jam packed with fruit, and free from anything artificial.
• Olive & Basil – Back by popular demand, this sourdough loaf is bursting with flavour. It’s a perfect balance of savoury goodness, with no nasties. Ideal with tapenade, sun-dried tomatoes, fresh salads or just lashings of butter.
NEW! Jason’s Everyday Seeded Protein Rolls: Following the successful launch of its Protein Loaf, Jason’s Sourdough is introducing the Every Day Seeded Protein Rolls, offering a convenient, high-protein format without compromising on taste or ingredients.
Each roll delivers 14g of protein and is made using the same mother sour culture as Jason’s sourdough loaves. These rolls are not only packed with protein but filled with the flavour and texture that’s true to brand.
“Expanding our range is a natural step as the brand continues to grow,” says Jason Geary, Master Baker at Jason’s Sourdough. “As the category evolves, we’re committed to developing products that respond to changing consumer preferences and offer great choice for different consumption occasions while maintaining the quality, craft and simplicity that defines our brand. These two new ranges show the versatility of our Sourdough – it’s about combining innovation with tradition, whilst maintaining exceptional quality.”
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Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com
