November is a pivotal month within the fine foods calendar, when big Christmas orders are put to bed with buyers having meticulously reviewed and refreshed their cluttered category fixtures and food aisles in order to differentiate themselves from their peers.
It’s a monumental moment for fresh eyes when thoughtful brand owners champion new lines and range extensions to broaden their reach whilst reinforcing their loyalist appeal.
From a shelf impact perspective Real Foods by Organico has long been committed to giving organics a more vibrant and everyday approachable feel (light tone, informal design, pithy copy) which cuts through much of the debilitating fog that has historically stifled organic appreciation in this country. Far from being an elitist whim, Real Foods by Organico underpins the simple truth that organics is essentially no more than an unwavering commitment to the JOY OF REAL FOOD made the right way!
A key component of Organico’s NEW Autumn offer was the creation of two perfectly proportioned giant crackers (Original & Rosemary) that would enhance any well-stocked cheeseboard and a stylish range of hand-rolled breadsticks that would build upon the snowballing success of the business’s top-selling classic breadstick
- BREADSTICKS: Our hand-twisted breadsticks give the perfect satisfying crunch. Made the artisan way as you would at home, not put through high pressure extrusion like most breadsticks – the taste difference is unbelievable. Choose from wholegrain, flax, spelt, sesame crusted, Torinesi and classic.
- GIANT CRACKERS: (Rosemary & Original) Crackers with a satisfying snap. We’re talking slow baked, hand-finished real Italian giant crackers! Famed for their tongue shape unique tastes and satisfying crunch; a fantastic alternative to bread,
Today with 57% of all calories consumed coming from ultra-processed foods, there’s a growing appreciation that junk food consumption needs to be reversed. One positive ray of encouragement from the latest batch of organic data highlights an impressive growth in organic kitchen cupboard essentials (pasta sauces, breadsticks sun-dried tomatoes, dry pastas….) amongst younger demographics, who having faced the uncertainties of COVID are now fully committed to healthier living regimes that don’t short-change their taste buds.
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Media contact
Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com
