Following success of the Tiger Crust range, one of the fastest growing thin and crispy sub brands in the UK, Chicago Town has added two pizzas to the price marked packs category.
Chicago Town Tiger Crust Cheese Medley and Chicago Town Tiger Crust Double Pepperoni will price marked at £3 or two for £5 PMP to drive volume for store owners,
Price marked packs play a key role when it comes to frozen pizza, with the total PMP frozen pizza market valued at £20.8m. Chicago Town is the biggest brand in the PMP frozen pizza market, with a total value of £14.6m and growing +14% YoY.
The new packs will feature a roundel of £3 alongside an on-pack promotion of 2 for £5, to drive volume for store owners.
The Tiger Crust range is fully loaded with generous toppings and smothered in the company’s signature tomato sauce and finished with a unique crispy, crunchy crust that tastes just like Tiger Bread – unlike any pizza on the market.
The Chicago Town Tiger Crust Cheese Medley consists of mouth-watering chunks of Emmental, Cheddar, grated mozzarella and red Cheddar and the Chicago Town Tiger Crust Double Pepperoni promises mouth-watering slices of large pepperoni, mini pepperoni and mozzarella cheese.
Rachel Bradshaw, Marketing Manager for Chicago Town, said: “Value is a longstanding trend that independents should keep at the forefront of their minds when making purchasing decisions.
“PMPs play a key role in helping retailers overcome the misconception that they are pricier than major grocers and supermarkets.
“We are therefore delighted to offer independent retailers the exclusive PMP format on our popular Tiger Crust range, as we predict this will significantly increase sales for retailers.
The Tiger Crust Cheese Medley and Tiger Crust Double Pepperoni PMP are available nationwide from April in Costcutter, Eden Farm, Batley Bestway Group, Musgraves, AF Blakemore (SPAR), James Hall, CJ Lang, Hunts, Consort, Direct Wholesale Foods & NPP Wholesale stores.
Image credit: Chicago Town
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Media contact
Kiran Grewal
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com
