New data from UK card payment provider Dojo, has revealed what Brits are spending the most on following restrictions being fully lifted in June of this year.
Dojo analysed their transaction data to find out how much was spent in each industry pre and post-lockdown, specifically comparing spend in February 2020 to June 2021. The results show which business sectors have seen the biggest uplift in spend and which activities Brits are now flaunting their cash on.
The study also analysed data from Dojo at a regional level to find out which UK cities are spending the most post-lockdown.
Bakeries and patisseries are Brits’ favourite post-COVID treat, with 57% more sales now than pre the pandemic
|
Rank |
Industry |
Business/Service |
Uplift in spend Post vs. Pre Covid (Latest 12 months vs. Previous 12 months) |
|
1 |
Food |
Bakeries & patisseries |
57% |
|
2 |
Health |
Dentists |
57% |
|
3 |
Building & DIY |
Builders & building materials |
52% |
|
4 |
Health |
Opticians |
36% |
|
5 |
Transport |
Car parts and accessories |
31% |
|
6 |
Office |
Stationery & office supplies |
30% |
|
7 |
Retail |
Gardening |
28% |
|
8 |
Retail |
Book Stores |
28% |
|
9 |
Health |
Private doctors & health practitioners |
27% |
|
10 |
Building & DIY |
Flooring |
26% |
|
11 |
Health |
Chiropractors |
26% |
|
12 |
Food |
Sweet & corner shops |
25% |
|
13 |
Pets |
Pet shops |
23% |
|
14 |
Office |
Computer maintenance & repair |
21% |
|
15 |
Food |
Food stores & deli |
20% |
|
16 |
Building & DIY |
Curtains & blinds |
20% |
|
17 |
Transport |
Bicycle shops & servicing |
17% |
|
18 |
Pets |
Vets |
17% |
|
19 |
Building & DIY |
Heating, Plumbing |
16% |
|
20 |
Hobby |
Sporting goods & fishing |
15% |
|
21 |
Food |
Butcher |
15% |
|
22 |
Retail |
Jewellers |
14% |
|
23 |
Retail |
Florists |
14% |
After analysing their transaction data, Dojo found that there were key areas where Brits were spending the most money now compared to before the first lockdown. Shopping in local food outlets was one of these.
Bakeries and patisseries saw the biggest uplift in customer spending post-lockdown.
Local food stores including bakeries, butchers, sweet shops and delis all saw an uplift in spending post-COVID of more than +10%. However, it looks like all the frenzied banana bread baking and investment in sourdough has given Brits a taste for fresh bread. Bakeries and patisseries in particular benefitted with a 56.9% increase in customer spend after lockdown was completely lifted, when compared to before the first lockdown was implemented.
Plymouth now spends the most money when it comes to baked treats with a 71% increase in spend on bakeries post-COVID
|
Rank |
City |
Uplift in spend Post vs. Pre Covid (Latest 12 months vs. Previous 12 months) |
|
#1 |
Plymouth |
73% |
|
#2 |
Exeter |
71% |
|
#3 |
Chelmsford |
71% |
|
#4 |
Torquay |
71% |
|
#5 |
Truro |
61% |
Plymouth residents got a taste for freshly made bread, with bakeries reporting an increase of 73% in customer spend. Exeter, Chelmsford and Torquay all followed in joint second, seeing a 71% increase in spend. Truro rounded off the top five reporting a 61% increase in business for their bakeries.
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Media contact
Kiran Grewal
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com
