Project D has announced the UK’s first doughnut festival, as the UK-based brand, in the midst of rapid growth and expansion, is set to host the nation’s first doughnut festival, dubbed ‘Glaze-tonbury’ next year.
It will stage the mouth-watering event, featuring live bands, activities and celebrating “all things doughnut” at an undisclosed venue in summer 2024.
The company is keeping the music line-up a closely guarded secret. Tickets for the event are yet to go on sale, but the company will be supplying free tickets to any member of the public that invests at least UK£50 in its current crowdfunding campaign.
The company launched a £400,000 online crowdfund campaign on Crowdcube last month as part of plans to quadruple its £3m turnover within the next three years – and very recently announced hitting that target.
“If you like doughnuts, this festival will surely ‘sprinkle’ a little joy into your summer next year,” said Max Poynton, Co-Founder and Marketing Director of Project D. “You should certainly ‘ring’ the date in your calendar as soon as we announce it. It’s definitely something Homer Simpson would approve of!”
Max said that, with doughnuts hitting ever-increasing heights in popularity, Project D hoped that the UK’s first doughnut festival would eventually become an annual event.
“It’s the first time that the UK will have celebrated all things doughnut in a festival solely dedicated to the nation’s favourite sweet treat,” he added. “But it’s what many of our loyal customers and social media followers have been asking for.
“And we’re hugely excited about delivering a festival that some have already dubbed ‘Glaze-tonbury’!”
The festival, inspired by similar events in the US and Australia, will include doughnut tasting stations, a doughnut eating competition, doughnut-inspired fancy dress and doughnut masterclasses with Project D’s Creative Director Matt Bond.
There will also be food and refreshment outlets featuring many of Project D’s joint collaborations, including a 3,000-calorie doughnut burger that hit the headlines in national newspapers and radio stations last year.
Project D has grown to become a big, UK doughnut sensation in just five years since former school friends Max Poynton, Matt Bond and Jacob Watts launched the firm from a kitchen table in 2018.
It has since moved into a purpose-built, 11,000 sq ft bakery capable of churning out up to 17m doughnuts a year.
In its relatively short existence, Project D has collaborated with many global heavyweight brands such as British Airways, Brewdog, Amazon, Sainsbury’s and Coca-Cola.
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Editor, International Bakery
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