Cinnabon, the fan-favourite bakery known around the globe for its iconic, ooey-gooey cinnamon rolls, is collaborating with sour candy connoisseur WARHEADS to introduce a new flavour mashup with a pop. This first-of-its-kind collaboration for the two brands will bring a burst of unexpected flavour to Cinnabon® bakeries nationwide.
Cinnabon x WARHEADS Topped Bons will be available in three bold and fruity flavours: Blue Raspberry, Green Apple, and Watermelon. These Topped Bons sprinkle WARHEADS Sour Popping Candy onto Cinnabon’s smooth, creamy, and iconic cinnamon rolls for a perfectly balanced sweet & sour flavour explosion unlike any other. For flavour explorers looking for a way to cool off from the summer heat, the collaboration also features a limited-time, sour yet refreshing WARHEADS® Chillatta. The new WARHEADS® beverage, available exclusively in Blue Raspberry, brings tingly WARHEADS® Sour Popping Candy to Cinnabon’s classic frozen Chillatta for the ultimate treat for your taste buds.
“Fans know and love our classic cinnamon rolls, but at Cinnabon, we don’t shy away from a little fun,” said Michael Pittman, Vice President of Marketing at Cinnabon. “We are always looking for bold new ways to innovate for our most adventurous guests. Cinnabon x WARHEADS is truly a collaboration you have to try before you deny – and we know fans will keep coming back for another bite of this one-of-a-kind flavour combination.”
These exclusive treats are available in limited quantities, so guests that want to experience the flavour rollercoaster that is Cinnabon x WARHEADS will need to act fast. The collaboration will be available in select bakeries while supplies last, beginning Monday, 19 August.
“We are ecstatic to collaborate with such a beloved brand and give consumers a sweet new way to experience our super sour products,” said Lindsay Karlin, VP of Marketing and Product Development at WARHEADS. “It’s incredible to see two inventive brands like Cinnabon and WARHEADS come together to create something consumers have never seen before.”
The Cinnabon x WARHEADS collaboration is just the beginning of Cinnabon’s innovative line of Topped Bons, which deliver unexpected flavour combinations to shock and delight a variety of taste buds. Fans wanting to stay in the know on what exciting new flavours to expect next can follow along on social media or join Cinnabon Rewards. After signing up for Cinnabon Rewards, new members will receive a free 4ct BonBites Reward that can be redeemed at participating locations. Cinnabon Rewards members can also enjoy a birthday reward, bonus points for referring a friend, exclusive offers, and sweet surprises. Terms and conditions apply; see the Cinnabon app to learn more.
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Editor, International Bakery
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