Across much of the globe, one thing is clear: nearly everyone is actively reining in their sugar intake. What’s interesting are the various ways in which different cultures approach it. ADM Outside Voice℠ research surveyed 13,900 people in 15 countries across four regions about their purchase behaviors. On average, 83% of consumers are limiting or avoiding sugars in their diets, but the products of particular concern vary widely.
In North America, 69% of shoppers are flipping over pancake syrup bottles to review sugar content and ingredients on labels, while it doesn’t even make the list in the other regions. Sugar scrutiny in non-alcoholic beverages is a global priority, yet research shows that sweetening preferences shift considerably across markets. For example, North Americans prioritise milk alternatives, Europeans are focused on the quality of chocolates and pastries, and, in Latin America and Asia Pacific, snacks and specialised nutrition are top areas for product evaluation.
“It’s clear how significant monitoring sugar consumption is, no matter the region. That’s why we have invested in extensive research and analysis to understand attitudes towards sugar, motivations for reading labels, and unique ingredient preferences,” said Sarah Diedrich, Senior Marketing Director, Global Sweetening & Texturizing Solutions, ADM. “We began this journey two years ago, and it has culminated in the launch of a new interactive insights tool that provides users with an in-depth look at the nuances of consumer behavior across the globe.”
Capturing this comprehensive data is ADM’s new interactive tool, allowing food and beverage manufacturers a clear view of how people around the world are navigating their sugar reduction journeys, and the similarities and differences across nations.
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