Arrowhead Mills is debuting new look featuring a redesigned logo, refreshed packaging, a revamped website and two new stock keeping units (SKUs) including Organic Oat Flour Pancake & Waffle Mix (gluten free) and Organic Apple Cider Pancake and Waffle Mix (limited-edition).
The new look is a nod to the evolution of the company which recently celebrated its 50th anniversary and the fact that over 87% of its products are USDA Certified Organic.
It is hoped to appeal to new Arrowhead Mills consumers while connecting with older consumers. The new packaging is designed to improve shelf presence with a more modern, colour block design featuring the company’s signature red and product benefits. Products featuring the new logo and packaging are coming to retailers this September.
“We are very proud of the long-standing heritage of the Arrowhead Mills brand and the way the company continues to innovate and evolve,” said Dan Anglemyer, COO at Arrowhead Mills, “While staying true to the standards and commitment to simply made, high-quality organic products and ingredients.”
Two new pancake and waffle mixes include the Organic Oat Flour Pancake & Waffle Mix which is made with USDA Certified Organic and non-GMO ingredients, suitable for a quick breakfast or midnight snack, and the Organic Apple Cider Pancake & Waffle Mix which can be used to make pancakes, waffles, muffins or quick bread. The Arrowhead Mills Pancake Mix 16 oz makes enough batter for 12 servings of waffles or pancakes, while the Pancake Mix 22 oz bag makes enough batter for 17 servings of apple cider waffles or pancakes.
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Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com
