European bakery products manufacturer Baker & Baker is launching a new Cadbury Dairy Milk Chocolate & Orange flavour for its fresh Cadbury cookies in-store bakery range.
The new flavour consists of a 45g chocolate & orange cookie puck, with four cookies per bag, and the product will be initially launching into Co-op from this June.
The Chocolate & Orange cookies are baked fresh in-store, and feature delicious cookie dough infused with orange flavour and packed with Cadbury Dairy Milk chunks.
The new variant is aiming to tap into growing consumer affinity for chocolate and orange flavoured products, said the company, with confectionery sales growing by 134% against total chocolate confectionery growth of just 7% in 2020-21 according to The Retail Data Partnership.
Baker & Baker will be targeting incremental growth within the category that has seen branded cookies currently outgrowing the market overall, and Cadbury cookies leading the market overall. Additionally, fresh cookies now represent a 24% share of the overall in-store bakery market and are expected to grow even further.
The Chocolate & Orange variant will accompany the two existing flavours in the Cadbury fresh cookies in-store bakery range, following Cadbury Dairy Milk and Dairy Milk Caramel, which now both feature a new recipe including an improved cookie dough and softer texture.
Baker & Baker operates an exclusive fresh bakery licensing partnership with Mondelēz to manufacture and distribute fresh bakery products within key European markets, spanning the Milka, Oreo and Cadbury brands.
“Our new Cadbury Dairy Milk Chocolate & Orange cookie offers greater consumer choice and indulgence within the in-store bakery channel,” said Michael Bancroft, Licensing Director at Baker & Baker. “Given the strong performance of a series of chocolate and orange confectionery products across different grocery brands, we’re confident the blend of Dairy Milk and chocolate & orange will generate significant consumer appeal and trial.”
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