Bakery and oven manufacturer receive Made Smarter backing

A bakery and oven manufacturer are the latest to secure backing from Made Smarter’s adoption programme, which seeks to support……

Share this article:

A bakery and oven manufacturer are the latest to secure backing from Made Smarter’s adoption programme, which seeks to support manufacturers in digitalisation and smarter tools.

Studio Bakery, an artisan bakery producing traybakes and cakes based in Clitheroe, England and Chandley Ovens, a manufacturer of commercial bakery equipment are the latest in a line of businesses beginning their digitalisation journey to benefit their bottom line and the environment.

This means 300 businesses have now received matched funding from the government-funded, industry-backed initiative to adopt technologies that include sensors, robotics, 3D printing and artificial intelligence (AI) in their scope.

“Working with Made Smarter has been transformational for our bakery business. At a time where we were rapidly expanding, they were there to support us. New technology has increased our productivity and made us more efficient. We’re now able to meet our increased orders and we’re ready for the next stage of our expansion,” commented Allison Metcalf, Managing Director of Studio Bakery, who used Made Smarter support to create a digital roadmap and invest in a new cutting machine.

“As a newly formed employee-owned business, with a brand new manufacturing site and a strategy focused on building a new future for Chandley Ovens, Made Smarter has been the perfect partner. Their support has enabled us to build an IT platform suited for our rapidly growing service business, to procure modern equipment and to develop our product ranges to lead the way in control, energy efficiency and ease of use,” added Emma Pattison, Managing Director of Chandley Ovens, who have invested in new software.

The 350 technology projects backed by Made Smarter over the last five years, are forecasting the creation of almost 1600 new jobs and over 2850 upskilled roles, and are set to add UK£242m to the economy over the next three years.

“I am incredibly proud of what the Made Smarter team has achieved over the last five years. These milestones are simultaneously a moment to celebrate, as well as a reminder that our work is by no means done,” said Donna Edwards, Director of the Made Smarter Adoption Programme in the North West. “Our mission is to engage with the thousands of manufacturers out there who we are certain could benefit from our support. As such we are redoubling our efforts to reach more businesses, and to inspire and inform them about the benefits of technology adoption.

“For many this may be helping them take the first step to digitise manual and paper-based systems or using sensors to capture vital production data. But for others with a digital infrastructure in place, they may be ready for more sophisticated, boundary-pushing technologies such as analytics, machine learning and AI, which are evolving at unprecedented speed.

“Digital isn’t coming – it’s arrived. Adopting technologies at the right time and in the right way is the key to unlocking real benefits for industry, society and the planet.”

Read more latest industry news and developments in our free to download magazine.

Never miss a story… Follow us on:
LinkedIn International Bakery
Twitter logo @int_bakery
Facebook @Bakeryint

Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: [email protected]

About International Bakery

International Bakery is the leading authority in global bakery content, delivering expert news, in-depth articles, exclusive interviews, and industry insights across print, digital, and event platforms. Published 10 times a year, the magazine is a trusted resource for professionals seeking updates and analysis on the latest developments in the bakery sector.

To submit an article, or for sponsorship opportunities, please contact our team below.

Joseph Clarke Picture

Joseph Clarke

Senior Editor

Steve Blakebrough Picture

Steve Blakebrough

Sales Manager

Afua Akoto Picture

Afua Akoto

Marketing Manager

Related News

Customer_Espiga

MOA Foodtech and Espiga Target Egg Reduction

MOA Foodtech and Espiga I+D have formed a Bakery Innovation Alliance to help bakery and pastry manufacturers reduce their reliance on eggs and eliminate emulsifier E-471 from selected formulations.
Trivi Bread Line

Pack Expo Exhibitor – Trivi

With more than 400 installations worldwide, TRIVI’s expertise spans three core product families: Sweet Lines, with over 200 installations for croissants and laminated pastry products
All images © 2010-2026 Georgie Glass.

Baker & Baker Launches Premium Muffins

Baker & Baker, a leading European bakery products manufacturer, has launched a mixed box of premium muffins in response to customers requiring more flexibility and choice. 
Roland Innovator

From Recipe to Reality

Senior Editor Joseph Clarke speaks with Roland Thiemann, Show Director of Anuga FoodTec, about how automation, AI, energy efficiency and transferable technologies are helping bakers industrialise more complex products without compromising quality, flexibility or process stability.
DELIFRANCE_Assortment

Vandemoortele and Délifrance unite

Vandemoortele and Délifrance can now operate as one following clearance of their transaction by the UK Competition and Markets Authority (CMA), marking the start of a new chapter for the two bakery businesses.
Matthew Jones

Bread Ahead, and Beyond

Bread Ahead founder Mathew Jones discusses the enduring appeal of sourdough and doughnuts, taking the concept overseas and why developing the next generation of bakers has become central to his ambitions.
GEA Pack Expo

Pack Expo Exhibitor – GEA Bakery

GEA Bakery offers engineering precision, driving Innovation and helping manufacturers achieve greater flexibility, consistency and efficiency across modern bakery production.
GEA From the Expert

Rethinking innovation in industrial baking

Fabio Del Prete, Senior Vice President at GEA Bakery outlines how technology, data and collaboration are helping bakery manufacturers balance efficiency, flexibility and product quality.
St Pierre 4 Mediterranean Herb

St. Pierre Targets Lunchtime

St Pierre, one of the UK’s leading premium bakery brands, is expanding into lunchtime occasions with the launch of Soft Pretzel Rolls and Mediterranean Herb Brioche Rolls.
FRITSCH 100

Fritsch – Celebrating 100 Years!

In the world of bakery technology, the name FRITSCH has been synonymous with German engineering and dough processing for 100 years.  
Scroll to Top