This month, Betty Crocker unveils its newest innovation: the Soft Baked Cookie Mix line. Available at retailers nationwide, the range includes three irresistible flavors—Birthday Cake Batter, Red Velvet, and Chocolate Caramel.
Each mix offers a delightful twist on classic flavors. The Birthday Cake Batter mix produces cake batter-flavored cookies packed with vibrant rainbow sprinkles. The Red Velvet mix bakes into a rich red velvet cookie studded with creamy white chocolate chips, while the Chocolate Caramel mix creates decadent chocolate cookies loaded with luscious caramel chips.
Designed to deliver an ultra-soft, bakery-style texture, these cookies are a departure from Betty Crocker’s traditional crispy-on-the-outside, gooey-on-the-inside options. Now, you can achieve the indulgence of soft-baked cookies without placing a bakery order or breaking the bank.
Preparing these cookies is a breeze. Simply combine the mix with two eggs, one stick of butter, and a tablespoon of water. After rolling the dough into balls and baking, you’ll have approximately 24 soft and chewy cookies per bag.
For those looking to elevate their baking experience, Betty Crocker suggests adding frosting and toppings for a true bakery-style finish—reminiscent of Crumbl’s signature cookies, but without the hefty $42-per-dozen price tag. At just $4.19 per bag, the new mixes offer a more affordable way to enjoy gourmet-style cookies at home.
This marks Betty Crocker’s first permanent addition to the Soft Baked lineup, building on the success of its seasonal Soft Baked Peppermint Sugar Cookie Mix and Soft Baked Chocolate Crinkle Cookie Mix, introduced during the holidays. With these new mixes hitting store shelves, home bakers everywhere can enjoy the convenience and quality of bakery-style cookies anytime. Crumbl, take note!
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Editor, International Bakery
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