Bimbo Bakeries cuts waste with AI

Bimbo Bakeries USA is now using, a company belonging to Zebra Technologies, to transform its organisation by improving order accuracy and team visibility, Zebra Technologies announced recently. Using the Zebra Predictive Ordering for Direct Store Delivery (DSD) solution, Bimbo Bakeries has now minimised waste by reducing forecast errors up to 30% as well as achieving and maintaining forecast efficiency of over 80% for more than five years.

Operating 59 bakeries and employing over 50,000 people, Bimbo Bakeries USA engaged Zebra to leverage the solution to maintain the balance between product freshness and availability. The solution is designed to also simplify collaboration between planners and route operators.

“Zebra is the perfect collaborator for the complex and sizeable challenges we’re facing through our transformation,” said Morgan Smith, Vice President, Direct Store Delivery Center of Excellence, Bimbo Bakeries USA. “Their forecasting and planning solution, augmented by a custom-fit user interface and deep industry expertise, enables us to achieve a significant step-change in both our order accuracy and organisational productivity. And the best part is that we did not have to wait years to feel the business impact.”

Stock availability and ordering continue to challenge retailers with almost 90% of retail decision makers and associates agreeing these are the top areas that can be improved with technology, according to Zebra’s Global Shopper Study. optimises demand forecasting and planning, allocation, replenishment and lifecycle pricing for retail and consumer packaged goods (CPG) companies.

“I’m especially proud of the success has helped Bimbo Bakeries USA realise,” said Sivakumar Lakshmanan, Head of Software Solutions, Zebra Technologies. “We have collaborated together to embark on a new way of working—augmenting human know-how with AI—to solve the company’s forecasting challenges, empowering them to digitally transform their business and achieve substantial results.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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