Bakery ingredients company British Bakels has launched its latest campaign as the holiday season fast approaches, to provide top tips on how bakers can maximise the festive period. The initiative is designed to help bakers bring cheer to their bakeries with downloadable recipes, POS and social media content.
British Bakels’ new Christmas brochure ‘Recipe Inspiration: Upgrade Your Festive Bakery’ is available on their website and features recipes along with tips on Yuletide bakery and support materials.
Downloadable print and cut point of sale posters come in A3 and A4 sizes with the message ‘Step inside to enjoy the festive taste of Christmas’. Also available are two sizes of colour counter-top display cards and a shelf wobbler, to be decorated with bright colours and patterns.
Bakers can also download a template to create posts, carousel and multiple-image styles to publish on their social media accounts including the same wording and design on the POS.
“Our consistent message to our customers is that our end-to-end support will help turn our ingredients into your sales. So, for December, we’ve come up with an initiative to support those bakeries who don’t have time or resource to make their own Christmas themed assets,” said Michael Schofield, Marketing Manager for British Bakels.
“They can simply print and cut the POS, keeping up the festive cheer while keeping costs down. These colourful posters, wobblers and display cards will help to decorate your bakery this year and if bakers are active on social media, they can use our assets there too. It’s all there on our website, and it’s free.”
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Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com
