CBA survey reveals indulgent bakes popular with consumers

A new CBA member survey has revealed a growing demand for sweet bakery items, as consumers continue to seek out treats that comfort and indulge. Over a third (34%) of bakers questioned said that sales of sweet bakery products had grown during the past year. With the most popular sweet bakery products being doughnuts (33%) and large cakes (15%), followed by cupcakes, pastries, eclairs/choux buns and tartlets (6%), and cookies (3%).

The enduring popularity of sweet bakery items is reflected in the results that also revealed that over half of craft bakers said sales for these products had remained stable. For one in five bakers, sweet bakery items make up over 40% of total weekly sales. For one in three (33%) of CBA members, sweet bakery contributes 20-30% to weekly sales, followed by 30-40% of weekly sales for 1 in 4 (24%) bakers.

Demand for sweet bakery is also evidenced by the large product ranges on offer. Almost all bakers questioned (96%) said they offered over ten sweet bakery products and over half (58%) have more than 25 sweet bakery options in their range.

When it comes to reduced sugar, it seems there is divided opinion amongst bakers with 1 in 5 bakers (26%) saying they expect demand for these products to grow in the next year, but a similar number (32%) disagreeing with this.


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Media contact

Kiran Grewal
Editor, International Bakery

Tel: +44 (0) 1622 823 922

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