Change to executive team in Cookie Plug

Cookie Plug has announced that Chief Development Officer Chris Wyland, will transition into the role of Chief Executive Officer as the company expands.

“It’s a great honor and privilege to take on this leadership opportunity as we set our sights on the future of the brand,” said Chris Wyland, CEO of Cookie Plug.

Mr Wyland has been in the franchise industry for more than 20 years, working in development roles at a number of brands including Slim Chickens, Fransmart, Capriotti’s Sandwich Shops and Fit Body Boot Camp. Since joining Roll-Em-Up-Taquitos he has led company growth endeavours that have included franchise sales, real estate, design, marketing and technology.

“Since announcing our franchise opportunity just a few months ago, Cookie Plug has experienced massive success in franchise development,” said Erik Martinez, Founder and Chief BMF at Cookie Plug. “Chris has played an integral role in navigating Cookie Plug down the long, ever changing road of franchising that will lead us to continuous success. It is without question that in his new role, Chris will continue to leverage his tremendous experience and industry knowledge to take Cookie Plug to new levels.”

Each Cookie Plug location offers 17 daily cookie flavours with names such as SnooperDoodle (snickerdoodle), Pixie Junkie (sugar cookie), Purple Haze (purple velvet) and The Mac Daddy (white chocolate chip macadamia nut). In addition to its cookies sold in store, the company also offers cookie dough fundraising, catering and free nationwide shipping.

Mr Wyland serves as an equity owner in Roll-Em-Up Taquitos and Bomb AF Brands. During his transition, he will be committed to playing a supportive role in getting franchise stores opened and operating.

“My time at Roll-Em-Up Taquitos has been nothing short of amazing,” added Mr Wyland. “In just a couple of years, we have expanded the company’s footprint into several new states and markets … The Cookie Plug brand appeals to the masses by being uniquely authentic. What makes the brand great for franchisees is easy operations, the simplicity to deliver a consistent product to consumers, combined with a low labor and low cost of entry model.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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