Bridor, the leading manufacturer of frozen bakery, Viennese pastry and patisserie products for B2B professionals, has appointed Clarion Communications as its retained trade PR agency.

Clarion, who has clients including Kerry Foods, Lactalis, Soreen, Danone and Unilever to name but a few, will look after Bridor’s PR in the UK. This will include a creative approach to delivering Bridor’s category expertise to a targeted trade audience whilst bolstering brand awareness. In addition to PR, Clarion is also doing the trade media buying for the company.

Erwan Inizan, Northern Europe Sales Director, Bridor, commented: “Clarion was the right agency to take our business to the next level. Their experience in providing strategic and creative PR campaigns that are targeted for the B2B audience was what was most appealing to us. They clearly demonstrated their understanding of the industry and our business, which is incredibly important to our future success. We are looking forward to launching our new campaign in 2025.”

Amanda Meyrick, CEO at Clarion Communications, said: “We are thrilled to be working with Bridor. The company is a category leader, creating exceptional products that we are proud to be sharing with the industry. Our Food Service arm of the business continues to grow as a result of the work that we deliver for our clients. With the addition of our Studio design team, we can offer our clients even more services all under one roof that they can greatly benefit from.”

The Consumer & B2B PR, digital and influencer marketing agency’s other recent wins include Bread & Butter Wines, Evan Evans and Hovis.

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Editor, International Bakery
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