A collaboration between Washington Red Raspberry Growers and Rubicon Bakers has overseen the release of Rubicon Bakers’ Vegan Lemon Raspberry Cupcakes, which can now be found at over 380 Sprouts Farmers Market stores nationwide in the US.
The Washington red raspberry industry have partnered with Rubicon Bakers’ R&D team to create a Washington red raspberry puree in both the filling and icing of the vegan lemon cupcake.
“We can’t think of anything better than a delicious cupcake that gives back to the community,” commented Liz Aquino, Director of Bakery at Sprouts Farmers Market. “We carefully curate an assortment of better-for-you products and ingredients, like Washington red raspberries, paired with purpose-driven people and companies, like Rubicon Bakers. These Vegan Lemon Raspberry Cupcakes are the ideal product for us to feature in our stores. Our customers are going to love the taste while supporting a great cause.”
Rubicon Bakers is a social mission company which aims to help people rebuild their lives through employment, training and supporting. Its employees are often people who have experienced barriers to employment including housing insecurity, incarceration, substance use problems, and others.
“We believe in creating baked goods you can feel good about enjoying, and our Vegan Lemon Raspberry Cupcakes are no exception,” said Andrew Stoloff and Leslie Crary, Co-Owners of Rubicon Bakers. “We’re thrilled to have this cupcake featured at Sprouts and love seeing how excited our customers continue to be about this product. We’re proud to continue working with Washington red raspberry growers.”
Rubicon Bakers’ Vegan Lemon Raspberry Cupcakes use the red raspberry puree to create icing with a pink hue and sweet-tart raspberry flavour. Grown by family farmers, many of whom are multi-generational, Washington red raspberries are picked at the peak of ripeness and frozen within hours of being harvested.
“It’s always a pleasure to introduce the many benefits of Washington red raspberries to research and development teams looking for natural and delicious ingredients, but this particular effort is special,” said Henry Bierlink, Executive Director, Washington Red Raspberry Commission. “This is bigger than raspberries and cupcakes. We commend Rubicon Bakers for its commitment to hire and support those with significant barriers to employment.”
The four-pack of cupcakes is part of the company’s line of vegan cupcakes available at Sprouts Farmers Market and other retailers nationwide.
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Caitlin Gittins
Editor, International Bakery
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