Consumer Brands appoints new CEO

The Consumer Brands Association (CBA) has appointed David Chavern as their new President and Chief Executive Officer effective 3 January, 2023. Mr Chavern joins the association from his role as President and CEO of News Media Alliance.

“We are pleased to welcome David to Consumer Brands, an organisation doing the important work of continuing to unite and champion the CPG industry,” said Jeff Harmening, Chairman and CEO, General Mills, Inc., and Chairman of the Consumer Brands board. “The board is committed to Consumer Brands’ direction and future and is looking for David to build on a strong foundation and to accelerate the great momentum we have seen in recent years.”

After the change to the strategic direction and rebrand from Grocery Manufacturers Association to Consumer Brands in January 2020, the association has recruited 30 members and retained all CPG companies. Today, CBA represents 73 CPG companies with nearly 2000 brands from across industry sectors including cleaning, personal care, food and beverage products.

Mr Chavern brings to his new role at CBA a proven record in growing associations and making them “indispensable” to members. In his time at News Media Alliance, he led the development of a new brand and identity. He has 30 years of executive experience and has also held leadership roles at the US Chamber of Commerce, serves on the board of Transamerica Insurance and the University of Pittsburgh.

The progress of Consumer Brands helped the search committee attract top tier talent, which we have found in David,” said Billy Cyr, CEO, Freshpet, Inc. and leader of the CEO search committee. “Consumer Brands has become an essential partner to this consequential industry and I’m confident with the hiring of David the association will continue to grow our member companies’ ability to deliver the value and quality that consumers expect from our industry.”

“It is a privilege to be chosen to represent an industry that matters to every American, every day,” commented Mr Chavern. “I have watched the incredible turnaround of Consumer Brands over the last three years and am honored to carry the association into its next phase and elevate the CPG industry that I am proud to now call myself a part of.”

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Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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