Creatio assists with data-driven decision making

Global vendor Creatio, a platform used to automate workflows and CRM with no-code, has announced that global brand The Cheesecake Factory Bakery is leveraging Creatio technology to support its omnichannel transformation and data-driven decision making.

The Cheesecake Factory Bakery produces cheesecakes, layer cakes and other specialty items for foodservice operators, retail and grocery, on top of its Cheesecake Factory restaurants worldwide.

As the brand evolves, so does its need for a relevant omnichannel strategy – referring to a focus on connecting a company’s websites, social media, brick-and-mortar shops and email – where its customers can have a more connected, customised experience. As a result, The Cheesecake Factory Bakery chose Creatio’s one platform to automate customer relationship management workflows.

The company will also use Creatio to enable marketing, sales and service teams to increase customer engagement. Manual and paper-based workflows in production will be automated to allow for better track demand planning, share production information and help with resouce allocation and budgeting.

Creatio’s no-code technology is enabling The Cheesecake Factory Bakery to become more data-driven and step away from manual tracking of product and customer data spreadsheets. Having data-driven decision-making will help the company in understanding their customers better and providing higher levels of service.

“The Cheesecake Factory Bakery is a great example of an iconic company that is prioritising its transformation of customers’ digital brand journeys,” explained Andy Zambito, Chief Sales Officer, America, Creatio. “With Creatio’s no-code platform, the brand possesses a maximum degree of freedom to continue accelerating and supporting their transformation to deliver customised and seamless customer experiences.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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