CPRAM announces plans for new production plant

Charoen Pokphand Group’s food manufacturer CPRAM Co, has announced plans to open a US$58 million baking plant next year, located in Chon Buri province, Thailand.

Construction of the plant began last year, and will be opening a year later than planned, according to the company, citing challenges related to Covid-19.

Six of the company’s existing facilities produce bakery products while the other nine produce ready-to-eat meals. The company’s product portfolio includes cookies, pies, sandwiches, bread, buns and rolls for domestic and international markets.

The new facility is designed to meet growing demand in the company’s bakery business which has grown by 12% on average per year, according to Managing Director Wisade Wisidwinyoo, as the company plans to expand its bakery production to all parts of the country and to double its sales in five years.

To achieve sales goals, Mr Wisidwinyoo said the company also plans to focus on expanding its healthy, plant-based and functional food production in domestic and international markets using biotechnology, as growing consumer demand for healthy and plant-based bakery products fuels an increase in production.

“Thais are paying more attention to their health, both in terms of prevention and treatment,” explained Wisade Wisidwinyoo, Managing Director, CPRAM.

“Diseases are expected to become more complex and difficult to treat, therefore we use biotechnology to develop innovative food for individual customers who have different nutritional demands.”

The company has also allocated a budget of $8 million to set up a food technology exchange centre located at its office in Pathum Thani.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

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