Délifrance launches Cinnamon and Brioche Buns

Baked goods manufacturer, Délifrance, has recently announced the launch of two premium, ready-to-bake viennoiseries – the Cinnamon and Brioche Buns.

Boasting an indulgent appeal, the products have been developed with convenience in mind to meet the needs of busy, on-the-go consumers. The thoughtfully designed viennoiseries enhance the customer experience and also ensure a unique and appealing presentation suitable for any time of day.

With just the right balance between tradition and innovation, the Cinnamon Bun boasts a classic shape infused with a popular filling to offer an ever more refined experience for consumers. The Brioche Bun is versatile and can be used as a sandwich carrier, served with a sweet filling and topping, or enjoyed on its own. Check out some of the many different ways with our own recipes found here. Its fluffy texture combined with crisp puff pastry promises a multisensorial experience with every bite.

By catering to both convenience, taste and texture, the ready-to-bake pastries not only help baked goods operators delight their customers, but also alleviate pressures from a staffing and scheduling perspective.

Stéphanie Brillouet, marketing director at Délifrance said: “We’re inviting customers to experience our latest viennoiserie innovations. The nostalgic Cinnamon Bun and remarkably versatile Brioche Bun are a testament to our dedication to pushing the boundaries of convenience, taste and texture. Ultimately, consumers continue to seek indulgence and convenience in the morning and throughout the day, so we’re delighted to expand our viennoiserie range with products that deliver on both of these fronts.”

The products are now available via Délifrance from national wholesalers.

Read the full feature in our free to download magazine.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

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