Délifrance announced its collaboration with global brand Biscoff in the launch of its latest product – the Biscoff Muffin. The new partnership brings together Délifrance’s bakery expertise with the taste of the Biscoff spread.
Catering to both taste and convenience points, the vanilla muffin features 15.2% filling of the Biscoff spread. The Biscoff Muffin is ideal for consumers who eat breakfast on-the-go, a growing number, but it can also be enjoyed as a delicious snack throughout the day.
Indulgence continues to be a major trend in the breakfast market and, as growing numbers of consumers enjoy their food on-the-go, so too has the consumption of morning snacks such as muffin.
“Consumers continue to seek indulgence and convenience in their morning routine. Délifrance understands these evolving trends and is committed to delivering innovative products that resonate with our customers,” commented Stéphanie Brillouet, Marketing Director at Délifrance. “We are delighted to partner with the world-famous Biscoff brand as we continue to bring the highest quality products to market. The Biscoff Muffin is the ultimate morning indulgence for busy individuals seeking a quick and delicious start to their day.”
Frances Booth, Biscoff Category Development & Marketing Manager is also delighted with the partnership, and said: “We are excited to see this delicious muffin with Biscoff spread being launched in the UK market. The soft texture of the Délifrance muffin pairs well with the smooth texture of our Biscoff spread and will definitely be appreciated by the British Biscoff lovers.”
Offering a thaw and serve technology, the muffin requires just two hours of defrost time making it the convenient option for busy outlets. It comes without any toppings so it is versatile and can be personalised to suit the preferences of consumers. The branded Biscoff tulip casing offers higher visibility in store to capitalise on impulse sales – a great selling point for operators who are looking to draw in customers.
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Editor, International Bakery
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