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Dojo reveals bakeries are the most in-demand business post-lockdown

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Dojo reveals bakeries are the most in-demand business post-lockdown

New data from UK card payment provider Dojo, has revealed what Brits are spending the most on following restrictions being fully lifted in June of this year. 

Dojo analysed their transaction data to find out how much was spent in each industry pre and post-lockdown, specifically comparing spend in February 2020 to June 2021. The results show which business sectors have seen the biggest uplift in spend and which activities Brits are now flaunting their cash on.

The study also analysed data from Dojo at a regional level to find out which UK cities are spending the most post-lockdown.

Bakeries and patisseries are Brits’ favourite post-COVID treat, with 57% more sales now than pre the pandemic

Rank

Industry

Business/Service

Uplift in spend Post vs. Pre Covid (Latest 12 months vs. Previous 12 months)

1

Food

Bakeries & patisseries

57%

2

Health

Dentists

57%

3

Building & DIY

Builders & building materials

52%

4

Health

Opticians

36%

5

Transport

Car parts and accessories

31%

6

Office

Stationery & office supplies

30%

7

Retail

Gardening

28%

8

Retail

Book Stores

28%

9

Health

Private doctors & health practitioners

27%

10

Building & DIY

Flooring

26%

11

Health

Chiropractors

26%

12

Food

Sweet & corner shops

25%

13

Pets

Pet shops

23%

14

Office

Computer maintenance & repair

21%

15

Food

Food stores & deli

20%

16

Building & DIY

Curtains & blinds

20%

17

Transport

Bicycle shops & servicing

17%

18

Pets

Vets

17%

19

Building & DIY

Heating, Plumbing

16%

20

Hobby

Sporting goods & fishing

15%

21

Food

Butcher

15%

22

Retail

Jewellers

14%

23

Retail

Florists

14%

After analysing their transaction data, Dojo found that there were key areas where Brits were spending the most money now compared to before the first lockdown. Shopping in local food outlets was one of these. 

Bakeries and patisseries saw the biggest uplift in customer spending post-lockdown.

Local food stores including bakeries, butchers, sweet shops and delis all saw an uplift in spending post-COVID of more than +10%. However, it looks like all the frenzied banana bread baking and investment in sourdough has given Brits a taste for fresh bread. Bakeries and patisseries in particular benefitted with a 56.9% increase in customer spend after lockdown was completely lifted, when compared to before the first lockdown was implemented. 

Plymouth now spends the most money when it comes to baked treats with a 71% increase in spend on bakeries post-COVID

Rank

City

Uplift in spend Post vs. Pre Covid (Latest 12 months vs. Previous 12 months)

#1

Plymouth

73%

#2

Exeter

71%

#3

Chelmsford

71%

#4

Torquay

71%

#5

Truro

61%

Plymouth residents got a taste for freshly made bread, with bakeries reporting an increase of 73% in customer spend. Exeter, Chelmsford and Torquay all followed in joint second, seeing a 71% increase in spend. Truro rounded off the top five reporting a 61% increase in business for their bakeries. 


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Media contact

Kiran Grewal
Editor, International Bakery

Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com

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