The French food purveyor, FAUCHON, has just launched a dynamic new expansion plan to bring its pastries, teas, chocolate, and other sweet and savory delicacies to foodies around the world.
This year, FAUCHON is marking the 50th anniversary of a collaboration with a Japanese franchise/license partner, and in 2021 the brand opened 10 new points of sale (Nice, Paris, Dubai, Mexico, Tahiti, Kyoto, Bahrein, and others).
As we head deeper into 2022, FAUCHON wants to further develop Europe and the Americas, with a special emphasis on the United States and the United Kingdom. Here are some of the strategies and data behind this decision:
- Due to COVID restrictions and the difficulties for people to travel globally during the past year, FAUCHON decided to expand its international presence in order to meet its customers in their own countries.
- American and UK citizens have always represented a high percentage of clients in the FAUCHON store in Paris. It’s time to give them more opportunities to buy FAUCHON products closer to home.
- FAUCHON has always expanded worldwide through a franchise/license model. The brand brings its concepts and products with over 136 years of expertise and relies on local partners in each region who best know their market and operations. This is the perfect match for FAUCHON and its 50-year partnership in Japan is a testament to this successful business model. The brand also believes it is the best way to grow rapidly.
- FAUCHON develops two types of concepts: retail boutiques/shops and cafés.
- Currently, FAUCHON’s primary wholesale clients in these two regions are Neiman Marcus and Harrod’s.
Read more of the latest industry developments in our new edition: January/February 2022 Single Issue form – International Bakery (in-bakery.com)
Editor, International Bakery
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