Flagstone Foods announces new CEO

Flagstone Foods, one of the largest manufacturers and distributors of private label snacks in the US has announced the appointment of Harry Overly as Chief Executive Officer, effective September 15, 2022. Mr Overly is joining the role having served as President and CEO of Sun-Maid since 2017.

In addition to his role as CEO, Mr Overly will serve as a member of the company’s Board of Directors, which he joined in July 2022. His recent experience at Sun-Maid will provide Flagstone with insight into many of their markets, supply chain and customers via the dried fruit category.

Prior to leaving Sun-Maid he held roles across product development and innovation, marketing and global operations for brands including Deoleo, BestSweet, Wrigley and Kraft. He is familiar with the snacks business having served as Chief Customer Officer at TreeHouse Foods.

“Harry brings customer-centric experience to his leadership of Flagstone Foods. Over the course of his career, he has led both iconic brands and private label businesses, always with a focus on product innovation and manufacturing excellence,” said Michael Sher, Partner at Atlas Holdings.

“We are delighted to have Harry at the helm of Flagstone and as an Atlas Operating Partner, further deepening our expertise in food manufacturing and distribution,” added Ed Fletcher, Partner at Atlas Holdings. “His unparalleled understanding of the snacks category is critical as retailers consistently turn to Flagstone for continuous product innovation.”

“Flagstone Foods is trusted by the nation’s premier retailers to provide the highest quality private label snacks and I am looking forward to joining their talented team,” concluded Harry Overly. “With a continued focus on sustainability and customer service, I hope to bring my deep experience in our core markets to lead Flagstone Foods into the future.”

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Media contact

Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

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