Major UK retailer Waitrose is doubling the range of GAIL’s sourdough breads and other craft baked goods they stock, adding new lines from crackers to baguettes, bagels and muffins.
The move follows a successful trial in three Waitrose shops at the end of last year, and will see dedicated GAIL’s bakery areas introduced to 64 Waitrose shops in the South and East of England by May this year.
“The GAIL’s brand is really loved by our customers, so I’m delighted that we’re rolling out this bigger range and dedicated areas,” said Ailen Kell, Bread Buyer at Waitrose. “Like us GAIL’s are passionate about sustainability when it comes to using high quality ingredients, packaging, and recycling so they make a great partner for us as we grow our baked goods business.”
Waitrose has been stocking GAIL’s bread since 2010 and currently stocks GAIL’s baked goods in 95 Waitrose shop across the UK and online.
“We are delighted to be building on our decade’s long partnership with the Waitrose team to bring better bread to even more communities,” added Dan Barrett, Managing Director of Grocery & Wholesale at GAIL’s. “As a neighbourhood craft bakery, we offer customers freshly baked food which we prepare by hand in our North London bakery and deliver daily to our retail partners shelves for our customers to enjoy.”
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Editor, International Bakery
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