General Mills [Ce]Real Deal campaign

Cereal 2

According to a new survey commissioned by General Mills Big G Cereals, 75% of parents worry their child is not getting enough of the nutrients they need and 65% are concerned about their ability to provide a ‘healthy’ breakfast due to inflation and rising grocery costs.

Families across the country are feeling the impact of inflation, and as a consequence the need for easy breakfast options that provide good nutrition at an accessible price is critical. More than half of parents surveyed (52%) said they believe only families who have higher incomes can afford to provide nutritious food options for their family and are uncertain about how to easily produce more nutrients into their child’s diet.

More than three in four parents (77%) whose child eats cereal agree that cereal is one of their child’s favourite foods. Nutrition research shows that people who eat cereal tend to take in more calcium, vitamin D and fibre, three priority nutrients that Dietary Guidelines for Americans say most people don’t get enough of.

“Parents can feel relief knowing that a nutritious breakfast doesn’t have to be complicated or break the bank,” said Amy Cohn, Registered Dietitian and Senior Nutrition Manager at General Mills. “The simple act of providing kids with cereal for breakfast is one of the easiest and most affordable ways to make a nutritious choice for your child.”

“Many cereals deliver whole grain, fiber, vitamins, and minerals all in one bowl, which are not always easy to find in other breakfast choices,” Cohn added.

To help parents provide nutritious breakfasts for their children, General Mills Big G Cereals has teamed up with a group of registered dieticians to highlight the role cereal can play as a “morning shortcut that doesn’t shortchange on nutrition”.

“As a mom and registered dietitian, I’m on a mission to help alleviate the guilt that parents feel when it comes to feeding their kids well,” said Nicole Rodriguez, RDN, NASM-CPT and founder of Enjoy Food. Enjoy Life. who is partnering with General Mills Big G Cereal on the Ce[Real] Deal campaign.

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Editor, International Bakery
Tel: +44 (0) 1622 823 920

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