In-Bakery Banner

General Mills redesigns Monster Cereals boxes

General Mills

General Mills’ well-known cereals Franken Berry, Count Chocula, Boo-Berry and Frute Brute Monster cereals have returned, with the limited edition release of four KAWS-designed boxes.

The boxes, which are inspired by classic horror film characters, have been “fan favourites” according to the company, and this year American artist Brian Donnelly, aka KAWS, was inspired by the vintage styling of the original boxes. KAWS has also designed corresponding collectible cereal prizes of each character.

“It’s been a thrill to collaborate with General Mills and Monster Cereals,” explained KAWS. “I’ve been a big fan of the cereals since I was a kid. Even now, I love the original box designs and the creativity and imagination they invoke.”

In addition to this year’s debut, is the return of fruit-flavoured cereal Frute Brute which joins the other monster cereals with its first appearance since 2013. It is considered by some collectors to be the most sought-after vintage cereal due to its appearance in blockbuster films in the 1990s.

“Our Monster Cereals are some of our most iconic, and while we know fans are always excited to see them, we want to be sure that we’re able to offer something new and different with each release,” said Mindy Murray, Senior Marketing Communications Manager at General Mills. “KAWS’ love for these characters made him the perfect partner to bring them to life and offer multiple ways to celebrate this season. We can’t wait for fans to find each box and experience the latest versions for themselves.”

Franken Berry, Count Chocula, Boo-Berry and Fruite Brute Monster Cereals boxes are now available at retailers worldwide. Each cereal box comes with a unique code on the back so fans can enter with a chance to win a set of the KAWS-designed collectible prizes.

Read more latest industry news and developments in our free to download magazine.

Media contact

Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

Subscribe to our newsletter

Don't miss new updates on your email