Goldfish Crackers and OLD BAY Team up


Goldfish crackers, in partnership with the iconic seasoning brand, OLD BAY®, is releasing NEW Limited Edition OLD BAY Seasoned Goldfish®, a limited-time flavor that brings the bold seafood seasoning staple to everyone’s favorite fish-shaped cracker. Goldfish and OLD BAY fans and those with a love for big, bold flavors can get their hands on this unique flavor starting this May for the ultimate snacking experience. The limited-time flavor is available now wherever Goldfish are sold, for a suggested retail price of $2.79 per 6.6oz bag, while supplies last.

OLD BAY lovers are wildly passionate about their favorite seasoning, and Goldfish found that fans have long-been sprinkling OLD BAY’s magical blend of 18 herbs and spices on each handful of Goldfish. As a result, the OLD BAY and Goldfish teams knew they had to join forces to deliver a delicious, one-of-a-kind snacking experience for fans and foodies, alike.

New OLD BAY Seasoned Goldfish crackers are made with OLD BAY’s popular spice blend including black pepper, paprika, celery salt and red pepper flakes, creating a big, bold flavor combination that complements the classic, premium quality taste of Goldfish. Whether you are a loyal OLD BAY fan or just love big, bold flavors, this new zesty snack is perfect for the whole family looking to satisfy a savory craving.

“What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way,” said Janda Lukin, Chief Marketing Officer of Campbell Snacks. “OLD BAY Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor on their beloved fish-shaped cracker, just in time for summer.”

“OLD BAY seasoning is delicious on everything from seafood to French fries and everything else! We know our passionate fans often sprinkle OLD BAY on their favorite recipes and snacks, including Goldfish crackers,” said Jill Pratt, Chief Marketing Officer, McCormick & Company. “With each handful, OLD BAY Seasoned Goldfish provides our most loyal fans with another fun, bold way to experience our popular spice blend.”

As part of a broader brand commitment to food innovation and consumer-centricity, the launch of OLD BAY Seasoned Goldfish marks the second time Goldfish and McCormick & Company have collaborated. The two partnered in April 2021 to debut Frank’s RedHot® limited-edition flavored crackers. Hot was the most-requested Goldfish flavor across social media and became ranked as the fastest selling cracker launch of Summer 2021.

Media contact

Roshini Bains
Editor, International Bakery
Tel: +44 (0) 1622 823 922

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