Ingredion will be showcasing its latest ingredient innovations at this year’s Djazagro exhibition with a range of on-trend recipes available on its stand. Formulated with the company’s plant-based ingredient solutions including sugar reduction and sweeteners, the recipes will demonstrate how the company is helping food and beverage manufacturers address affordability challenges in the growing Algerian agrifood market and wider African and Middle Eastern markets.
Taking place from 5-8 June 2023 at SAFEX Exhibition in Algiers, Djazagro is expected to attract over 20,000 agrifood industry professionals including food and beverage manufacturers and retailers and suppliers.
On-stand prototypes made using Ingredion’s plant-based and reduced sugar solutions include a no-added sugar alcohol free mojito and a range of plant-based including a batch of muffins and spreadable cheese.
“Increasing inflation within the economies of the Middle East and North Africa (MENA) is causing slower economic growth and commensurate food insecurity, with MENA’s GDP expected to slow to 3% in 2023 — down from almost 6% in 2022,” explained Quentin Labbe, Sales and Technical Services Manager for the Middle East & West Africa at Ingredion. “Inflation means consumers now require affordable food and beverage products. Importantly, however, manufacturers must still deliver high-quality products that meet consumers’ interest in the growing health and wellness trend.
“Health and wellness, and the general growth of the plant-based trend, continues to prove a key driver for consumer purchasing and consumption habits across Northern Africa. Therefore, today’s consumers are showing a growing preference for foods and beverages with claims like ‘protein enriched’, ‘natural’, ‘plant-based’ and ‘sweetener of natural origin’, as well as claims around sugar reduction.
“This demand presents a significant opportunity for food and beverage manufacturers in the MENA region to tap into this growing market, with new or reformulated product developments that answer consumers’ interests. Crucially, manufacturers must still deliver a memorable eating experience — without compromising on taste or texture. At Ingredion, we are passionate about combining our global formulation expertise with cost-effective ingredient solutions to help manufacturers manage their own cost reduction goals, while still delivering on quality.”
The on-stand protoypes will be created using a range of solutions as well as PureCircle by Ingredion and KaTech, which was acquired by Ingredion in 2021.
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