Jiffy cooks up a new partnership with Miguel’s Pizza


Jiffy, the local digital store with ultrafast delivery, announces a new partnership with Miguel’s Pizza that will see a local kitchen hub set up in Jiffy’s Deptford store to deliver fresh pizzas to local customers.

Founded by Miguel Barclay, the restaurateur and author of the ‘One Pound Meal’ books, Miguel’s Pizza will have four 14-inch pizzas – Margarita, Pepperoni, Truffle and Vegan – available from Jiffy’s hub. Bringing a taste of New York inspired pizzas to London, Miguel’s Pizza’s set up in Camden in 2020 and it has since established restaurant partnerships in Notting Hill and Vauxhall.

The partnership with Miguel’s Pizza signals the start of Jiffy’s plan to open more local kitchen hubs across the capital, with Jiffy aiming to collaborate with cafes, bars and restaurants to enable them to reach new consumers via delivery without having to have their own bricks and mortar presence.

This is the latest in a sequence of growth announcements designed to support Jiffy cement itself as the leading local digital store with ultrafast delivery in London. Earlier this year Jiffy announced its own in-house bakery service available from Jiffy’s east London hubs – Deptford, Hackney, Stratford and Bethnal Green – that offer a range of breakfast pastries (pain au chocolats, croissants, almond croissants and Danish pastries) alongside fresh bread (white rustic rolls, Parisian baguette, Tiger bloomer and a large white loaf).

In January Jiffy announced a strategic partnership with BrewDog to launch BrewDog Express – a new delivery service being trialled in parts of London that gives customers in the relevant catchment areas access to a selection of fresh, cold BrewDog beer in minutes. Jiffy is planning to roll these ‘white label’ partnerships out more widely as part of its growth strategy; brands will be able to embed Jiffy’s proprietary technology into their own online offering – so that they can provide rapid delivery directly to customers.

Vladimir Kholiaznikov, CEO and Founder, Jiffy, said:

“Building on the successful launch of our in-house bakery, which sees 300-400 orders every week, we’re excited to be partnering with London’s favourite Miguel’s Pizza. For the first time, Londoners will be able to do their groceries and have a hot meal delivered in minutes through the same app. Our pizzeria is part of an ongoing mission to innovate in the fresh and hot food category to be the ultimate online convenience store for Londoners at no extra cost.”

Miguel Barclay, Founder, Miguel’s Pizza, said:

“We are delighted to partner with Jiffy so that we can get our iconic pizzas delivered to more customers across the capital. Our first local hub will mean that we can reach new neighbourhoods in a more efficient way, and we believe that our great product combined with Jiffy’s ultra-fast service will make for a successful recipe.”

Jiffy currently has cloud stores in 16 London locations and has bullish plans to expand across the commuter belt and South of England.

The scale-up focuses on high-quality fresh groceries and seeks to provide an alternative to last minute trips to the local convenience shop or off license. Jiffy offers a range of own label fruit and vegetable products, and it wants to enhance supply chain efficiencies by building its own warehouse infrastructure. This is with a view to sourcing the majority of products directly from manufactures by the middle of 2023.

Media contact

Roshini Bains
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com

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