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Joe & Seph’s launches Grab and Go range

Joe & Seph’s

Joe & Seph’s the family of British Snacking Creatives and pioneering purveyors of endless gourmet popcorn creations, has launched a brand-new Grab and go range designed to bring their best-selling, gourmet popcorn to an even wider audience  – taking an even bigger slice of the UK snacking market, which is the biggest in Europe with 66% of adults snacking at least once a day.

The new launch comes after a hugely successful 2021 for Joe & Seph’s, which saw the brand’s sales grow by 80% year on year. Joe & Seph’s are now on track to become the fastest growing premium snack brand in the UK, with the website receiving over 300,000 orders in the last 18 months.

The new range is part of an exciting line up for 2022 and builds on the success of last month’s NPD, the hugely popular Chocolate Popcorn Slabs. The range includes:

Belgian Chocolate Popcorn Bites – Grab N Go (27g) – RRP £1.65

Joe & Seph’s tantalisingly tasty and perfectly portable Chocolate Popcorn Bites are now available in single serve packs. Made with Joe & Seph’s famous gourmet popcorn and placed in an indulgent chocolate cup, their best-selling chocolate popcorn bites can now be enjoyed on the go or as an afternoon treat in the office.

  • Available in two flavours – Dark Chocolate and White Chocolate & Raspberry
  • Same award-winning gourmet popcorn – longer shelf life
  • 100% natural ingredients, Vegetarian friendly, Gluten free, No artificial colours, flavours or preservatives

Gourmet popcorn – Grab N Go (23g) – RRP £1.20

Air-popped popcorn coated by hand in Joe & Seph’s smooth buttery caramel, Joe & Seph’s bring customers their best-selling gourmet popcorn in a brand-new single serve, portable format. Perfect for delicious on-the-go snacking or for a springtime picnic lunch in the park.

  • Available in three flavours – Salted Caramel, Belgian Chocolate, Camembert Cheese & Herbs De Provence
  • Same award-winning gourmet popcorn – longer shelf life
  • 100% natural ingredients, Vegetarian friendly, Gluten free, No artificial colours, flavours or preservatives

Popcorn Bars – RRP £1.80

Joe & Seph’s premium Popcorn Bars are designed to make on-the-go retail fixtures POP.  Lovingly handmade in Joe & Seph’s London kitchens, using only natural kitchen cupboard ingredients, including the brand’s famous air-popped popcorn, wholesome oats and nuts.

  • Available in 5 flavours and supplied in shelf ready packaging.
  • Gluten Free, >138 calories per bar, Source of Fibre
  • HFSS compliant

Established in 2010, Joe & Seph’s is a family business based in London that has revolutionised the market over the last decade with its handmade, gourmet popcorn and caramel sauces. Award-winning innovators, the brand handcrafts officially the best tasting popcorn in the UK, with over 75 Great Taste Awards for their imaginative range.

Media contact

Roshini Bains
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com

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