Introducing Eric Dell, President and CEO of the American Bakers Association (ABA), in a special session titled The US Baking Landscape at Bakery Live. In this exclusive interview, Eric will offer a comprehensive overview of the commercial baking industry’s current state and its future direction.
As the leader of ABA, Eric will discuss the association’s key strategic initiatives and regulatory advocacy efforts, focusing on how ABA is addressing critical challenges facing the industry. From the development of a new 5-year strategic plan to tackling workforce shortages and pushing for favorable tax policies, Eric will outline the proactive measures ABA is taking to support and propel the industry forward. He will also shed light on ABA’s important role in shaping dietary guidelines and navigating state-level legislative challenges.
Additionally, Eric will offer insights into ABA’s preparation for key industry events in 2025, ensuring the baking community stays ahead in an ever-evolving market. With a decade of experience at the National Automatic Merchandising Association (NAMA) and a background as a Capitol Hill veteran where he served as Chief of Staff and Counsel to Representative Joe Wilson, Eric brings a wealth of knowledge in both industry and government affairs.
This session is essential for anyone looking to understand the trends, challenges, and opportunities in the US baking industry and how ABA is driving its future success.