Launch of BARLEYmax targets gut health

AB Mauri has introduced BARLEYmax, an all-natural wholegrain, for a variety of food applications. Being high in fibre, the wholegrain could potentially boost grain nutrition and improve the health of consumers.

According to recent studies, we need to increase our fibre intake by about 50% to bring us in line with 30g a day recommendations. BARLEYmax provides lots of dietary fibre which makes it possible to include a ‘gut health’ claim, according to the company, which enables manufacturers to capitalise on increased consumer interest in their gut health.

It’s currently used across a range of food applications such as bakery, noodles, rice and breakfast cereals.

“We are thrilled to announce the appointment of AB MAURI UK & Ireland as a distributor of BARLEYmax in the UK & Ireland,” explained Robert Burbury, CEO of The Healthy Grain. “We know that the technical expertise, product development, sales capabilities and strength of the AB Mauri supply chain and logistics systems will ensure that the unique benefits of BARLEYmax are made widely available.”

BARLEYmax also enables UK farmers to diverge from the commodity market and turn to a more sustainable use of UK land, by producing foods with a high nutritional value.

“Wholegrains that are nutritionally superior, such as BARLEYmax, provide the food industry with a tool to innovate and offer consumers a wider selection of healthy products on the shelves, ultimately reducing the nations fibre shortfall,” said Hannah Parry, Bread Development Manager at AB MAURI UK & Ireland.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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