Le Macaron French Pastries celebrates growth

Le Macaron French Pastries celebrated a year of unprecedented growth, innovation and success with its franchisees from throughout the country. Sixty-five attendees gathered in Orlando for the company’s annual event with the theme “Together Towards Tomorrow” which included presentations, workshops and discussions about how the company’s 64 locations will continue to thrive.

Keynote speaker and Founder Rosalie Guillem welcomed attendees, thanked for them for their hard work and dedication and promised the rest of 2022 and 2023 would be full of “sweet surprises”.

Le Macaron has so much to be grateful for as we continue to grow and capitalize on our success as the #1 macaron franchise brand,” said Rosalie Guillem, Founder of Le Macaron French Pastries. “Together, with the help of our amazing franchisees, we have achieved success beyond our wildest dreams. We can look forward to the future as we continue to innovate and delight our customers with the most delicious, authentic macarons and pastries prepared lovingly by our French-trained chefs.”

In addition to new locations, attendees were excited by announcements of new products and seasonal flavours. Audreyand Didier Saba presented the Confectionery Update and talked about the rollout of new chocolates, including Milk Chocolate Nuts, Rice Crispy Milk Chocolate, Oreo Milk Chocolate and Chocolate baby Pink. Two new gelato flavours – Rum Raisin and Strawberry Sorbet – were unveiled. On top of this, Le Macaron introduced a new Peanut Butter and Jelly macaron and seasonal Champagne flavoured macaron.

“Our new product updates reflect our commitment to continuous innovation so that we can offer our guests new and exciting flavors,” added Ms Guillem. More seasonal flavours would be announced in the near future.

Following an informal contest to announce Le Macaron’s new slogan, attendees also received t-shirts with the winning phrase: “OUI, We Know. Macarons Make Friends.”

“This is the perfect slogan for us, as we know when guests come into our stores and learn about our macarons, we end up making friends,” commented Ms Guillem. “And it is wonderful when our loyal customers bring their friends to experience Le Macaron. This is what our business is all about.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com

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