Levercliff, an insight and data-led category consultancy for the food and drink sector, has further invested in its team with the announcement of Kai Virtanen as Head of Growth, following on from the appointment of John Humphrey as new Category Director.
Kai Virtanen is responsible for the future growth of the Levercliff business. Based in London, Mr Virtanen is bringing with him over 20 years of experience in the insight, consulting and FMCG industries from roles that have included global key account management, insight-based consultancy, business development and service/product development.
Prior to joining Levercliff, Mr Virtanen worked for businesses inclduing Behaviorally, YouGov and for 18 years, Kantar.
John Humphrey joined Levercliff as Category Director with over 25 years of experience working with the FMCG business across consumer insight, marketing, category development and data analytics. During his career, Mr Humphrey has worked with both agency side and client side with some recognisable brands including Mars Confectionery, Walkers Snackfoods, Johnson & Johnson, Nestle UK & Ireland and Coca-Cola. More recently Mr Humphrey was Director of Consumer Insight & Business Analysis at Premier Foods.
“We are thrilled to welcome Kai and John to our growing team. Their combined experience is extensive in supporting food & drink brands and perfectly complements our existing team’s strengths. It is in our DNA to continuously improve the Levercliff offer and with these guys on board, we look forward to even more clients coming on a journey with us,” said Fintan O’Leary, Managing Director at Levercliff.
“These appointments precede the upcoming celebration of 30 years as industry-leading experts and category consultants to the food and drink industry. As the sector has continued to flourish, grow, and develop over the past 30 years – so has Levercliff. Their core objective of helping the UK and Ireland Food & Drink sectors flourish remains part of their DNA today and has led them to a rally of successes,” he added.
These appointments precede the upcoming celebration of 30 years as category consultants to the food and drink industry.
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Editor, International Bakery
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