Mondelēz announces nine start-ups picked for CoLab

SnackFutures, the Mondelēz International innovation and venture hub, has announced the nine start-ups selected to participate in its third cohort of CoLab.

The start-up engagement program, which was launched by the company in 2021, was designed to help build a portfolio of brands and venture pipeline for the company.

Applications for the program for this year were announced back in April as the program is also designed to help companies address key challenges in food technology and sustainability.

This year’s edition sought start-ups who are taking a unique approach to make snacks delicious, focusing on those who can strengthen the company’s core businesses and offer the potential to explore new categories.

The nine chosen participants are: CocoTerra, a chocolate making machine to enable chocolate lovers to create their own in their kitchens; DreamPops, plant-based frozen pops; Freezecake, small bites of fresh cheesecake; Incredible Eats, edible spoons and straws; Legally Addictive, which are cracker-based cookies; Mezcla, plant protein bars; New Gem, plant-based wraps; Steiner’s Coffee Cake of New York and Whoa Dough, gluten free cookie dough bars.

Jackie Haney, Head of CoLab, explained the theme of each class and its participants are carefully curated to be a collaborative, growth-centric experience.

“SnackFutures’ focus is to curate a portfolio of disruptive brands that can give Mondelēz International first-mover advantage on snack innovation, get us even closer to the consumer, and accelerate our financial, reputational, and cultural growth,” said Haney. “CoLab is pivotal to that because it allows us to work with, learn from and nurture early-stage brands that have the potential to scale.”

Participants of CoLab receive a 12-week curriculum of virtual and hands on sessions, networking opportunities and a US$20,000 grant.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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