New brownie mix

Hitting the UK professional bakery market in time for the Easter, British Bakels’ Fudgy Brownie Mix is a new, exciting introduction. Available in 12.5kg bags, the latest product can be found through bakery wholesalers from March 2023.

The new mix offers bakers a convenient way to wow customers, by simply adding water and oil to deliver American-style fudgy brownies with a moist centre and chewiness. Made with Rainforest Alliance certified cocoa, the company’s brownie mix can be baked on either a sheet or foil trays and produces brownie with a cracked top.

The mix is also extremely versatile, allowing bakers to make a variety of finished products from traditional brownies to something more indulgent like ice cream, millionaires, or salted caramel brownie sandwiches.

Hybrid combinations are gaining traction, with the UK’s top five flavours for sweet baked goods, according to Innova’s research, being milk chocolate, dark chocolate, red raspberry, vanilla and chocolate chip. Other flavours are gaining in popularity including orange, white chocolate, salted caramel, raisin and almond. British Bakels’ Fudgy Brownie Mix allows bakers to get creative with ingredients and capitalise on these latest flavour trends.

“This is the perfect time to be bringing out our new Fudgy Brownie Mix,” saidMichael Schofield, Marketing Manager for British Bakels. “Familiar and comforting sweet treats like brownies remain extremely popular with British consumers, especially at a time where consumers are turning to food that can give them that little ‘lift’. With British Bakels’ new Fudgy Brownie Mix, bakers can give their existing customers a boost, win new fans, and get shoppers coming back for more.”

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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