Mars Chocolate Drinks & Treats is set to drive in store bakery incremental growth with the launch of three new cookies, GALAXY Milk Chocolate Cookies, GALAXY Caramel Cookies, Chocolate M&M’S Cookies.
The popularity of in store bakery cookies is on the rise, with an increase of 300,000 new buyers and 1.5 million extra units sold compared to two years ago.
Additionally, ISB cookies have demonstrated consistent growth, as shown by their steady increase in sales and volume over the past 52 weeks1.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats says: “We’re seeing a growing trend of consumers buying smaller sweet treats on a more regular basis.
“We anticipate that the familiarity of our brands will attract new shoppers to the bakery aisle and the fabulous taste encourage repeat purchase.”
GALAXY Milk Chocolate Cookies is packed with milk chocolate pieces, GALAXY Caramel Cookies are bursting with chocolate pieces and caramel balls, and Chocolate M&M’S Cookies are crammed with M&M’S pieces. Each pack contains four cookies.
These new cookies are launching initially in Asda. RRP £1.80.
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Editor, International Bakery
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Email: editor@in-bakery.com
