New dates have been announced for National Doughnut Week 2021. Originally due to take place from 8-16 May, the charity event has been pushed back to 10-18 July.
The celebration of doughnuts aims to raise funds for The Children’s Trust – the UK’s leading charity for children with brain injury – through the sale of the sweet treats.
Bakers who register for the week will receive a pack of promotional materials from sponsor CSM Bakery Solutions to help them raise as much money as possible.
The initiative, which was established 30 years ago by Christopher Freeman, co-owner of Dunns Bakery, raised £32,000 in 2019 for the trust which provides specialist rehabilitation, education and community services across the UK for children and young people with brain injury and neurodisability.
However, it was cancelled in 2020 due to the Covid-19 pandemic.
“We hope that bakers from around the country sign up and help us raise much-needed funds for The Children’s Trust,” said Cristiana Ballarini, CSM Bakery Solutions, activation director west, south & international. “It’s been a tough year for charities which is why we want to change the dates to raise as much money and awareness as possible.”
Since launching in 1992, National Doughnut Week has raised a total of £972,256 for charitable causes, including £437,187 for The Children’s Trust.
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Editor, International Bakery
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