Global manufacturer of bakery ingredients and distributor Dawn Foods has announced the launch of its new Majestic Gingerbread Cake Donut Mix for the 2023 holiday season, which is only available in the US. The new mix offers bakery, doughnut shop and in-store bakery customers an easy way to spice up seasonal sales with a new flavour for consumers.
With a blend of warm spices that includes cinnamon, clove, nutmeg and allspice, gingerbread is a flavour perfect for the winter and holiday season. According to a 2023 Datassentials Seasonality Report, gingerbread is the second most popular seasonal winter breakfast pastry flavour and is at least ten times more likely to be on the menu during winter months, making it a good choice for bakeries’ Limited Time Offers (LTOs).
The new Majestic Gingerbread Cake Donut mix is designed to simplify the process of baking gingerbread doughnuts, making it easy for bakery stuff to mix with water to create good-tasting doughnuts. The mix can also be customised with the company’s wide selection of icings, glazes and holiday sprinkles to create festive and unique LTOs to drive sales.
“Dawn wants to make the hectic holiday time for bakers a little easier by offering a top consumer-trending flavor donut mix that adds a festive touch to their holiday menus,” said Allison Hornev, Director of Portfolio Innovation at Dawn Foods. “By pre-booking orders for the mix, our customers can mark one more thing off their to-do lists and focus on other tasks that need their attention. Our Gingerbread donut mix is a simple solution that helps make the season a little less stressful.”
Dawn is encouraging bakers to speak with their US and Canada sales representative to express interest in pre-booking the mix before 1 June. To help bakeries bring the flavour to life, Dawn’s Technical Sales Representatives are available to help.
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Editor, International Bakery
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