New Instabowls from Kellogg’s

Kellogg's Instabowls

Citing 68% of adults who enjoy cereals and prefer breakfast foods easy to eat on the go, Kellogg’s has released a new line of cereal which can be enjoyed by consumers by adding cold water to get real milk instantly. The new cereal line-up offers a convenient way to enjoy Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch.

“In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life’s everyday curve balls prevent traditional sit-down meals,” explained Chris Stolsky, Marketing Director at Kellogg Company. “We created Kellogg’s Instabowls as an easy solution for the ‘anytime cereal break’ so you can now bring your favorite Kellogg’s cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up.”

Each portable bowl comes pre-portioned and single serve – adding cold water to the fill line causes the intantized milk into real milk with a quick stir. According to one reaction, they enjoyed the Instabowl because they found it “[easier] to grab a bottle of water or find water than make sure that I have milk. Easy to store. Easy to travel with – and kids love it.”

The Instabowls comes in four cereal varieties – Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch. The Instabowls are avaialble at Walmart for a suggested retail price of US$1.98 per bowl and will be rolled out at retailers nationwide in the US.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920

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