UK plant-based bakery brand OGGS has launched pre-registration for a crowdfunding campaign on the platform Seedrs.
The news of OGGS’ Seedrs campaign comes in the week of International Women’s Day. In spite of the rise in female fronted businesses in the UK, women still only make up around 17% of all entrepreneurs in the UK.
OGGS is a female-founded B Corp, created in 2019 by Hannah Carter, ex-strategy consultant and Polly Trollope, ex-operations director.
The raise will support the company in their mission to remove unnecessary egg from the food system as well as bolstering their plant-based bakery business.
Sustainability, health and stable pricing are critical challenges for all food channels, from grocery through to food service and manufacturing. With the UK’s £1.3bn egg industry still facing challenges with price volatility, avian flu and supply chain pressure, OGGS is well placed to provide more sustainable, healthier alternatives to an ingredient that is believed to be essential across many applications.
In addition, egg is the eighth highest food contributor to carbon emissions according to reports. As UK retailers report ambitious net zero targets over the next decade, egg reduction can play a critical part of reducing scope 3 emissions during food production.
Reportedly, OGGS’ egg alternatives produce 72% less CO2e than egg, meaning even a small swap with eggs can have greater impacts on the total carbon emissions.
Recent work with partners has seen the complete removal of egg for OGGS products such as with one caterer at the Ministry of Defence, saving the need for over 100,000 shell eggs.
OGGS has grown 41% year on year on average since its launch. The company aims to achieve over £11m in sales by 2026, primarily through egg reduction and replacement work with grocers and bakery manufacturers.
“With the launch of our first Seedrs campaign, fans of OGGS finally have a chance to have own their cake and eat it too,” stated Hannah Carter, Founder and CEO of OGGS. “We’re so proud of the work done at OGGS so far; we’ve reduced the need for over nine million eggs, saving tonnes of CO2e in the process. But we’re just getting started.
“Our plan over the next few years is to make further inroads in egg reduction and removal policies across multiple industries. We’ve saved millions of eggs so far, but our goal is in the billions.”
Pre-registration for OGGS’ Seedr crowdfunding campaign on 4 March 2024 for two weeks.
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Caitlin Gittins
Editor, International Bakery
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