Milk’s favourite cookie is setting the tone for 2025 the right way with the introduction of both limited edition and permanent products. OREO Game Day, Loaded OREO, Golden OREO Cakesters, OREO Irish Creme THINS, Minis Peanut Butter, and frozen OREO treats are among the new OREO products looking to shake up the cookie game.
Perfect for any game, watch party or tailgate, OREO Game Day cookies are made of signature OREO cookies stamped with five football-inspired embossments. Football fans will love having these cookies handy as they cheer on their favourite teams.
For those who can’t decide on cookie or creme, the Loaded OREO is the answer. Released earlier this month, the Loaded OREOs feature classic chocolate cookies with Mega Stuf creme filled with bits of actual OREO pieces. Even better? These OREOs are a permanent flavour addition.
Also joining the fun new permanent flavours are Golden OREO Cakesters, OREO Irish Creme THINS and OREO Minis Peanut Butter. The Golden OREO Cakesters, a fan favourite, feature two pillow-y golden snack cakes with creme filling. OREO Irish Creme THINS feature original thin cookies filled with velvety Irish Creme-flavoured creme. The cookies give off notes of chocolate and vanilla with an extra rich twist. The OREO Minis Peanut Butter are a new take on classic Minis. The reimagined snack features bite-sized chocolate cookies filled with smooth peanut butter creme.
Rounding out the flurry of new product launches are two OREO frozen treats: OREO Bites and OREO Mini Bars. The bites consist of a frozen dairy, creme flavour base and are dipped in delectable OREO coating. A mini-iteration of a freezer aisle staple, the mini bars feature a creme-flavoured base filled with OREO cookie pieces and dipped in coating of crushed OREO wafer pieces.
But that’s not all! OREO is also introducing an exclusive club with special perks for fans. Not only does the OREO Dunk Club keep cookie enthusiasts updated on the newest product launches, but it also gives those insiders access to exclusive pre-sale events and a first look at exciting collaborations and sweepstake giveaways. More exciting updates are on the way in 2025!
Read more latest industry news and developments in our free to download magazine.
Never miss a story… Follow us on:
International Bakery
@int_bakery
@Bakeryint
Media contact
Joseph Clarke
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com