The opening of Paulig’s new tortilla factory marked an important milestone for the company, as it strove to meet growing demand of Tex Mex products in Europe. The factory was built next to its existing facilities in Roeselare, Belgium, and is the biggest investment the company has made outside of Finland.
The new factory will produce tortillas for the Santa Maria and Poco Loco brands, as well as for private labels, and will create more than 60 new jobs in the region.
“This 45-million EUR investment facilitates future growth and strengthens our position as the market leader of the Tex Mex category in Europe,” explained Rolf Ladau, CEO of Paulig. “This category is growing rapidly in Europe and our new tortilla factory in Roeselare makes it possible for us to seize the opportunities that come with it. Our ambition is to double our European Tex Mex business and the new factory is key in making this possible.”
In 2021, the comapny’s revenue was EU€966 million from its Tex Mex business, amounting to more than half of its total revenue. In addition to Tex Mex, the company also produces coffee, spices and snacks, selling in more than 70 markets globally.
The new tortilla factory has three production lines, to produce both wheat- and gluten-free tortillas. The 60 new jobs are to be for operators, technicians, team leaders and warehouse workers.
The factory is Paulig’s eleventh and has achieved the CarbonNeutral building certification, provided by Climate Impact Partners to companies who follow The CarbonNeutral Protocol.
“The factory is equipped with the latest technology that helps us meet customer expectations, develop our product innovation and strengthen our sustainability proposition. Our customers value this and we are proud to offer them this at a location that is brilliant from a logistic point of view since it enables efficient logistics across Europe,” concluded Thomas Panteli, SVP Supply Chain & Sourcing at Paulig.
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