Pillsbury Bakers’ returns to IBIE Expo


Imagination and artistry will take center stage during the Retail Bakers of America’s (RBA) 21st Annual Pillsbury Bakers’ Plus Creative Cake Decorating Competition. Held September 17-21, 2022, at IBIE (commonly known as the Baking Expo™ , the largest baking industry event in the Americas), this nationally renowned contest to shine a light on the world’s top professional cake decorators.

“Beautiful cakes are made of much more than flour and sugar—they also require passion, ingenuity, attention to detail, and a wide range of technical abilities,” said Lynn Schurman, RBA Education Director. “As IBIE gathers the global baking industry together, it provides the perfect platform for recognizing and celebrating this art form. We’re delighted to offer an opportunity for elite professional cake decorators to showcase their talents in front of their community and gain the recognition they deserve. A timed competition for an at-home television audience is one thing, but to do so in front of a live audience comprised of pastry chefs, decorators and bakers takes extraordinary poise.”

Hosted in the cutting-edge RBA Bakers Center on the IBIE show floor, the in-person event will feature six teams of two competing in four categories, including: wedding cake, rolled fondant, buttercream, and a hyper-realistic “Everything is Cake” category. Attendees will have a front row view to the action on-site, as an amazing panel of expert judges determine the highest-scoring team.  The winning team will receive the coveted Pillsbury Baker’s Plus Grand Champion Trophy. There are also gold, silver, and bronze medals, along with cash prizes, awarded for the highest three scores in each category.

To add to the excitement, acclaimed baking business entrepreneur and celebrity judge on the CW’s “Holiday Kids’ Baking Battle” Cyd Mitchell will serve as the competition host and commentator, sharing her expert perspective with the audience.

Professional cake decorators, sugar artists, and pastry chefs who are currently working full or part-time in a retail or supermarket bakery and have a minimum of two years of decorating experience are encouraged to apply. All submissions must be received no later than April 30. Selected contestants will be notified by May 31 and provided with three nights lodging at one of IBIE’s host hotels, a travel stipend, and complimentary passes to the expo.

Media contact

Roshini Bains
Editor, International Bakery
Tel: +44 (0) 1622 823 922
Email: editor@in-bakery.com

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