Pipp & Co. Release Chai Doughnuts

Premium doughnut bakers Pipp & Co have teamed up with chai producers Henny & Joe’s to create a limited edition for National Doughnut Week.

The chai-flavoured, filled cinnamon doughnut will be on sale from May 18, and if it proves popular, will make a regular guest appearance in the range.

Each week Swindon-based Pipp & Co bakes around 20,000 doughnuts, all made from natural ingredients, with no additives or preservatives. The new chai and cinnamon variety will be available at the farmers’ markets Pipp & Co visit, and from its online store.

At the end of National Doughnut Week, which runs from 18th to 26th May, Pipp & Co will make a donation to the charity backed by the event, The Children’s Trust, which supports children with brain injury.

“We reached out to Henny & Joe’s because we love the chai products they make and we wanted to create a special doughnut for National Doughnut Week,” said Betina Evangelista, who runs Pipp & Co with husband, Mario.

“They have the same ethos as we do, producing a quality product using only natural ingredients. We thought a chai flavoured, filled doughnut would be a great addition to our range.”

Lottie Heynen runs Henny & Joe’s with partner Ash Bailey, and the company is named after the couple’s two sons. They started producing chai concentrate when Ash – who was working in a café – realised the quantity of additives and sugar used in regular, powdered chai. With the fast-growing popularity of chai latte, Henny & Joe’s products – which use only natural ingredients and are caffeine-free – are now available in independent coffee shops and retailers, and via Amazon.

Lottie said: “We work with independent companies who have the same sort of ethos as ours, and Pipp & Co ticked all the boxes. The doughnuts they have created are very tasty, and the chai goes so well with the cinnamon bun.”

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International Bakery

Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: editor@in-bakery.com


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