Premium doughnut bakers Pipp & Co have teamed up with chai producers Henny & Joe’s to create a limited edition for National Doughnut Week.
The chai-flavoured, filled cinnamon doughnut will be on sale from May 18, and if it proves popular, will make a regular guest appearance in the range.
Each week Swindon-based Pipp & Co bakes around 20,000 doughnuts, all made from natural ingredients, with no additives or preservatives. The new chai and cinnamon variety will be available at the farmers’ markets Pipp & Co visit, and from its online store.
At the end of National Doughnut Week, which runs from 18th to 26th May, Pipp & Co will make a donation to the charity backed by the event, The Children’s Trust, which supports children with brain injury.
“We reached out to Henny & Joe’s because we love the chai products they make and we wanted to create a special doughnut for National Doughnut Week,” said Betina Evangelista, who runs Pipp & Co with husband, Mario.
“They have the same ethos as we do, producing a quality product using only natural ingredients. We thought a chai flavoured, filled doughnut would be a great addition to our range.”
Lottie Heynen runs Henny & Joe’s with partner Ash Bailey, and the company is named after the couple’s two sons. They started producing chai concentrate when Ash – who was working in a café – realised the quantity of additives and sugar used in regular, powdered chai. With the fast-growing popularity of chai latte, Henny & Joe’s products – which use only natural ingredients and are caffeine-free – are now available in independent coffee shops and retailers, and via Amazon.
Lottie said: “We work with independent companies who have the same sort of ethos as ours, and Pipp & Co ticked all the boxes. The doughnuts they have created are very tasty, and the chai goes so well with the cinnamon bun.”
Read more latest industry news and developments in our free to download magazine.
Never miss a story… Follow us on:
International Bakery
@int_bakery
@Bakeryint
Media contact
Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920
Email: [email protected]
