Prinova debuts plant-based antimicrobial

Prinova Europe is launching a new plant-based antimicrobial, PlantGuard, that inhibits the growth of yeasts, moulds and bacteria to address increasing demand for natural preservatives.

PlantGuard is the latest addition to the company’s botanical-derived range of preservatives which enable manufacturers to use clean-label solutions to minimise food waste. It will make its first live show appearance at Food ingredients Europe 2022.

It is a blend of natural extracts from plants that have been used in nutritional supplements for many years due to their antioxidant properties, is highly effective for extending freshness and shelf life, hindering microbial growth and conserving flavour and colour.

The heat-stable, neutral-tasting preservatives can be used in a range of foods and beverages. PlantGuard can be used in a variety of applications including dairy, fish, meat, fruit, vegetables, cereals and juices, and will be showcased at Fi Europe alongside the antioxidant PlantGuard FS, a fat-soluble for high-fat applications including pastries, fried foods and mayonnaise and PlantGuard WS, a water-soluble for lower-fat products including breads, reduced fat spreads and sauces.

PlantGuard can be used to replace artificial preservatives across a number of product lines. At Fi Europe, Prinova will be debuting two new concepts – cookies with PlantGuard FS and grissini with PlantGuard FS and WS to demonstrate how PlantGuard can be used to create on-trend products that meet growing consumer demand for naturality.

“Global macro trends have been developing in the natural space for some time, and the pandemic has only heightened consumer awareness of food’s impact on wellbeing, driving a surge in interest for product transparency and the shift away from artificial preservatives, E numbers and long product labels,” explained James Street, Director of Marketing EMEA and APAC at Prinova.

“We created PlantGuard as a direct result of manufacturer interest in natural antioxidants to meet this increasing demand for simple, authentic ingredients. We’re excited to provide a solution that leverages the functionality of natural ingredients to tick all the boxes for manufacturers and consumers – clean-label, less food waste, longer shelf-life – in fresh produce and packaged goods,” he added.

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Media contact

Caitlin Gittins
Editor, International Bakery
Tel: +44 (0) 1622 823 920


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