Prosperity in flour 


International Bakery takes an in-depth look at the predicted trend report for the flour and mixers market for 2021-2027 

Flour is a core component of baking and thus as the bakery industry grows, so does the flour market. So what flours and mixers are most popular in the current baking landscape? Research and Markets recently released their 2021-2027 trend report and analysis of the Global Prepared Flour Mixes Market, which was analysed through application, product, region and forecast. 

The Global Prepared Flour Mixes Market size is expected to reach $34.2 billion by 2027, rising at a market growth of 6.6% CAGR during the forecast period. 

Flour, salt, functional additives, and starches make up prepared flour mixes. In addition, these dry ready-to-use mixtures are typically used to make high-quality baked items. Flour mixes are produced for home use as well as for usage in small and medium-sized commercial bakeries. Unique additives, like vegetable proteins, dietary fibers, low-fat content, and special minerals, can be added to prepared flours. Moreover, these mixtures also contain defined amounts of various chemicals, such as lecithin, emulsifiers, thickeners, and enzymes. To provide the ultimate convenience to the consumer, flour mixes are pre-shaped, premixed, and provided in a chilled form.

Flour mixes and doughs are pre-mixed dry components that can be added to wet ingredients to make bread, pastries, cookies, crackers, and other baked goods. They are a type of food that often consists of flour, water, or milk, as well as fat. Chocolate, vanilla, banana, and other tastes are also available in these products. They require very little preparation before being used in baking. Moreover, their use allows a person to save time and work by not having to measure out all of the components separately. They come in a range of tastes, shapes, and textures and can be utilised in a variety of baked items.

In the baking industry, prepared flour mixes are widely utilised to reduce preparation time, improve texture and flavor, and extend the shelf life of final products. Additionally, growing customer preference for gluten-free bakery products such as bread, cakes, and pastries as a result of increased health awareness is expected to help the industry to grow further. Furthermore, the availability of several healthy options in the sector, such as fat-free, cholesterol-free, and low-calorie bakery products, is expected to drive the market for prepared flour mixes forward. One of the key trends of the industry is increasing customer interest in whole grains and wheat-based bread that are high in protein and fiber. 

COVID-19 impact analysis 

The COVID-19 pandemic created issues in the supply chain of several businesses, particularly the food and beverage industry, during its initial phase. In addition, businesses are gaining progress as previously imposed constraints are relaxed across diverse areas due to the global rollout of vaccines. The adoption of COVID-19 vaccines by governments around the world has alleviated the situation, resulting in an increase in global business activity. The global marketplace has begun to recover from losses as a result of growing vaccination rates, which is projected to boost the growth of the prepared flour mixes market in the future years. 


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Editor, International Bakery
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